Hi, we're Soofa.

Soofa is the ultimate outdoor advertising and smart city communication platform. We market our innovative solar-powered digital kiosks to cities and advertisers.

We’re MIT- and women-founded, committed to diverse voices in the tech world and an inclusive work environment, pursuing a mission to make every city smart, social, and sustainable.

Launched out of MIT in 2014, Soofa has remained committed to bringing innovative technology and design to cities around the world. We are a passionate team of engineers, designers, and problem-solvers.

We believe in what we do, and we’re excited about creating impactful experiences that empower cities and brands to provide equitable access to information across their communities while leading the way in creating a more sustainable future for the OOH industry.

Our Leadership

Jutta Friedrichs | Co-Founder and VP of Operations

Patty Swingle | Operations

Jana Stewart | Customer Success, Cities

Our Board of Directors

Jeffrey Binder | Board Chair

Lindsay Gardner | Director

Jeremy Sclar | Director

Our Advisory Board

David Krupp | CEO Americas, Billups

Billy Farina | Former President, National Platforms at Cox Media

Mike Dee | President, Sports at Audacy, Inc.

Mike Regan | CEO, Pacific Compass Ventures

Our Investors

We are proud to be backed by Boston’s best seed venture capitalist and angel investors.

Soofa Press and Thought Leadership

Plan Now, Win Later: Why Smart Brands Start Their Holiday Advertising Early
July 30, 2025

As the temperature climbs and we settle into the rhythm of summer, the last thing on most people’s minds is the holiday season. But for savvy marketers and brand managers, July is exactly when the groundwork for successful holiday campaigns should begin.

10 Summer Events Happening in Boston’s Seaport
July 9, 2025

Summer is in full swing, meaning more people are outside exploring Boston and attending outdoor events! Bring your brand to the city’s busiest neighborhood, Seaport, this summer and check out what local events are going on.

Sustainable Advertising Trends of 2025 (And Why Brands Should Care)
June 25, 2025

As consumer expectations evolve and environmental accountability becomes more important, sustainability in advertising has shifted from, “nice-to-have” to a core strategy. Here are some top sustainable advertising trends of 2025—and how brands can stay ahead by adopting smarter, cleaner, more responsible media practices.

Solano Community College Welcomes Soofa Signs to Campus: A New Era of Smart, Sustainable Communication
May 29, 2025

We’re excited to announce a new partnership between Soofa and Solano Community College in Fairfield, California! As part of the college’s commitment to modernize campus infrastructure and enhance student communication, solar-powered Soofa Signs have been installed across their campus.